PostFinance gets a fresh new look for the future!

The new brand highlights our positioning as a dynamic and innovative bank in a competitive environment. It brings to life what we represent and are committed to – making banking enjoyable. The fresh new look paves the way into the future – with our focus always on you, our customers, and your needs as individuals and companies of all sizes. With smart innovations and fresh financial solutions – made for Switzerland.

As a modern bank, we obviously want to stay at the cutting edge. We are constantly evolving: with up-to-date products and services and a brand identity that makes an impact – from our logo to our social media posts.

Step by step, not all at once: our new brand will be launched in stages. This will keep costs down and ensure efficient use of resources. For example, you’ll receive your new PostFinance Card when the old one expires. We’ll also continue to use brochures and letter paper that have already been printed as first priority. This means that the current branding elements will be used alongside the new ones for a period of time. After a few years, the new brand identity will then appear almost everywhere.

• The existing logo can be used until further notice. We expect a transition period of around two years.
• As a merchant customer, you can obtain stickers from us in the usual way to show that your business accepts the PostFinance Card. As soon as the current batch has been used up, we’ll provide you with stickers in the new design. This keeps costs down and is more eco-friendly. You can also order stickers here.
• We will inform software partners as soon as the logo needs to be changed in its entirety. The two-year transition period leaves enough time to plan and implement the use of the new logo.