PostFinance gets a fresh new look for the future!

Our brand highlights our positioning as a dynamic and innovative bank in a competitive environment. It brings to life what we represent and are committed to – making banking enjoyable. The fresh new look paves the way into the future – with our focus always on our customers and their needs as individuals and companies of all sizes. With smart innovations and fresh financial solutions – made for Switzerland.

As a modern bank, we obviously want to stay at the cutting edge. We are continuing to develop further: with contemporary products and services and with a brand identity that makes an impact, removes barriers and is accessible for all – from the website to the PostFinance Store.

Step by step, not all at once: our new brand will be launched in stages. This will keep costs down and ensure efficient use of resources. For example, you will receive your new PostFinance Card when the old one expires. We will also first be using up brochures and stationery that have already been printed – and so on. You will therefore encounter both brand identities at the same time during 2025. By the end of 2025, the new brand identity will have been implemented virtually everywhere.

• The existing logo will be replaced with the new one. We expect a transition period of one year.
• All merchant customers with stickers indicating that their business accepts the PostFinance Card will receive new stickers by post. Should more stickers be required, they can be ordered here.
• We will inform software partners as soon as the logo is to be changed universally. The transition period leaves enough time to plan and implement the use of the new logo.