PostFinance gets a fresh new look for the future!

New brand identity

PostFinance is taking its heritage into the future: from spring 2024, we will have a new, modern look. The revamped brand will gradually appear everywhere. Ensuring that we keep on making banking enjoyable.

Why are we revamping our brand? How will we carry out the revamp? When and where will the new branding appear? What do you need to know? Find all the key questions and answers here.

Our new brand identity reflects what we’re all about: products and solutions that benefit you – our private and business customers in Switzerland. Simple, refreshing and on an equal footing.

Smart Banking.
Made for Switzerland.

Our purpose

Focused and even more PostFinance

Fresh colours

A symbol that unites Switzerland

Fresh logo

Simple and strong

Fresh font

Vibrant and dynamic

Fresh forms